Río Mosela 222
Colonia del Valle
San Pedro Garza García
Estudio Monumento SA de CV
Ready To Die is a contemporary brand born in Mexico City that captures the mindful union of Fashion, Industrial & Graphic Design. The street-lifestyle-inspired brand offers high wearability garments that are both basic and unique. Taking inspiration from Mexico’s culture and global streetwear trends, the brand acts as a clear analogy of the country’s current state; being simultaneously, a cultural melting pot and a nation with a strong and rich identity.
The graphic system embraces the ‘take no prisoners’ approach of its name and comes with a bold, confident and challenging presence in the labeling system and product itself that can’t be ignored, yet it comes in a very simplistic and natural way as RTD’s garments are made to be used daily. Overall, Ready to Die works as a belonging vehicle for Mexico’s emerging youth culture.