MONUMENTO is a creative team that specializes in Design and Branding and works inside this little black house, located in San Pedro Garza García, México.
Our design process is founded on research and strategic thinking. We use Branding and Design as tools to build projects that are not only beautiful but timeless, functional and unique. We work closely with our clients and have high regards for their dreams, for we also have a couple of dreams of our own; such as an independent art fair, and a global concept store. In order to make all of this happen, we work with a network of collaborators –experts on their fields– who also happen to be very close friends of ours. This allows us to expand our services to other disciplines, making it possible for us to work on bigger and more diverse projects while keeping our design direction and philosophy intact.
Branding, Design & Art Direction, Architecture and Interior Design, Industrial Design, Art and Artistic Projects, Web Design and Development, Social Media and Specialized Digital Services.
Dimi founder, Jeff, looks up to bring back the nostalgic quality of the all time American bakery classics by offering convenient single-serve desserts that are batch-made in Philadelphia. Handcrafted elements were crucial for our work to do some justice to the small-batch nature of Dimi, with a custom wordmark and a set of illustrations of the main contents of each flavor, also made by hand. Light and timeless typography and color palettes were defined for the completion of this expression of branding of comfort. Find out more at eatdimi.com
Norte is a project owned by the family of two very close friends (and basketball rivals) of Monumento. The family has been making salsas for their Sunday gatherings since forever, and they’ll just make them for themselves. As the opportunity came to bring this family ritual closer to everyone, we thought as Norte as this opportunity to create a homage to the whole north of México, sometimes lost between other more famous Mexican folclores. The northern region of México is sometimes considered by other Mexicans as a hard region because of its challenging extreme weather and the loud way we northerns supposedly talk. This imaginary is expressed through its loud colors and impactful wordmark, also analogous to the unforgetful first impressions Mexican salsas makes to unexperienced taste buds.