monumento

Brand identity for @kincaid.studio , a New York based premium shirt collection with an adventurous flare, created by @bretthendersonkincaid and @blairkincaid whom give meaning to less is more, with one of a kind designs that break the monotony mold.

Photos: @kevdre

FAMA a project created by Monumento in partnership with art connoisseurs Catalina Escamilla, Rodrigo Odriozola and architecture studio Nuñez-Zapata. FAMA is a yearly independent art fair in the north of Mexico, a space for exhibition and exchange of dialogue and ideas.

More info: f-a-m-a.com

Franc immerses himself in the new real estate business world, where deals happen between lunch and golf, great opportunities arise from unexpected places and real estate projects actually bring terms like wellbeing, community, empathy and sustainability into consideration.

Monumento was commissioned to develop this project in its entirety, starting with the company’s name and brand essence. For this task, we designed the concept of “A (real) real estate company”, an idea founded on the motivation to embrace the main assets of the company: knowledge, expertise and honesty, now represented as Franc – a humanized version of experience and sophistication.

Illustrations: Satoshi Hashimoto