monumento

Norte is a project owned by the family of two very close friends (and basketball rivals) of Monumento. The family has been making salsas for their Sunday gatherings since forever, and they’ll just make them for themselves. As the opportunity came to bring this family ritual closer to everyone, we thought as Norte as this opportunity to create a homage to the whole north of México, sometimes lost between other more famous Mexican folclores. The northern region of México is sometimes considered by other Mexicans as a hard region because of its challenging extreme weather and the loud way we northerns supposedly talk. This imaginary is expressed through its loud colors and impactful wordmark, also analogous to the unforgetful first impressions Mexican salsas makes to unexperienced taste buds.

XULA is a project that embraces a renewed scientific exploration on Cannabis and its derivatives, focused primarily on the health and wellbeing of women around the globe. These series of products produce a feel-good sensation with health benefits through a collection of onomatopeias that seek to shatter barriers of culture and language. XULA brings charisma, inclusiveness and serenity to an audience with different levels of knowledge about the nature of these remedies.

FAMA a project created by Monumento in partnership with art connoisseurs Catalina Escamilla, Rodrigo Odriozola and architecture studio Nuñez-Zapata. FAMA is a yearly independent art fair in the north of Mexico, a space for exhibition and exchange of dialogue and ideas.

http://f-a-m-a.com