If Café Belmonte were this young Mexican man, who after a trip to Italy came back with the desire of creating something similar to what he experienced there, BARBETTA would be the Italian girl who travelled to Mexico and fell deeply in love with it that she decided to stay there and open a Neapolitan pizza joint.For the identity, a strong typography with a heavy italian heritage influenced the wordmark, while a freehand approach was used for the brand’s complimentary visual language.
All these illustrations were made in-house, so the addition of new menu items and other brand elements would be fast and practical. The colors and overall brand essence portray a ‘Summer in the Mediterranean’, where indulgence and relaxation inspire the mood. Classic labels of Italian bitter apéritifs were big inspirations.
Identity and Branding for SNAP blends charisma, science and flavor into one. A restorative mix with multiple daring flavors.
Selection of logotypes, wordmarks and icons.