MONUMENTO is a creative team that specializes in Design and Branding and works inside this little black house, located in San Pedro Garza García, México.
Our design process is founded on research and strategic thinking. We use Branding and Design as tools to build projects that are not only beautiful but timeless, functional and unique. We work closely with our clients and have high regards for their dreams, for we also have a couple of dreams of our own; such as an independent art fair, and a global concept store. In order to make all of this happen, we work with a network of collaborators –experts on their fields– who also happen to be very close friends of ours. This allows us to expand our services to other disciplines, making it possible for us to work on bigger and more diverse projects while keeping our design direction and philosophy intact.
Branding, Design & Art Direction, Architecture and Interior Design, Industrial Design, Art and Artistic Projects, Web Design and Development, Social Media and Specialized Digital Services.
Norte is a project owned by the family of two very close friends (and basketball rivals) of Monumento. The family has been making salsas for their Sunday gatherings since forever, and they’ll just make them for themselves. As the opportunity came to bring this family ritual closer to everyone, we thought as Norte as this opportunity to create a homage to the whole north of México, sometimes lost between other more famous Mexican folclores. The northern region of México is sometimes considered by other Mexicans as a hard region because of its challenging extreme weather and the loud way we northerns supposedly talk. This imaginary is expressed through its loud colors and impactful wordmark, also analogous to the unforgetful first impressions Mexican salsas makes to unexperienced taste buds.
XULA is a project that embraces a renewed scientific exploration on Cannabis and its derivatives, focused primarily on the health and wellbeing of women around the globe. These series of products produce a feel-good sensation with health benefits through a collection of onomatopeias that seek to shatter barriers of culture and language. XULA brings charisma, inclusiveness and serenity to an audience with different levels of knowledge about the nature of these remedies.