FAMA a project created by Monumento in partnership with art connoisseurs Catalina Escamilla, Rodrigo Odriozola and architecture studio Nuñez-Zapata. FAMA is a yearly independent art fair in the north of Mexico, a space for exhibition and exchange of dialogue and ideas.
More info: f-a-m-a.com
Franc immerses himself in the new real estate business world, where deals happen between lunch and golf, great opportunities arise from unexpected places and real estate projects actually bring terms like wellbeing, community, empathy and sustainability into consideration.
Monumento was commissioned to develop this project in its entirety, starting with the company’s name and brand essence. For this task, we designed the concept of “A (real) real estate company”, an idea founded on the motivation to embrace the main assets of the company: knowledge, expertise and honesty, now represented as Franc – a humanized version of experience and sophistication.
Illustrations: Satoshi Hashimoto
If Café Belmonte were this young Mexican man, who after a trip to Italy came back with the desire of creating something similar to what he experienced there, BARBETTA would be the Italian girl who travelled to Mexico and fell deeply in love with it that she decided to stay there and open a Neapolitan pizza joint.For the identity, a strong typography with a heavy italian heritage influenced the wordmark, while a freehand approach was used for the brand’s complimentary visual language.
All these illustrations were made in-house, so the addition of new menu items and other brand elements would be fast and practical. The colors and overall brand essence portray a ‘Summer in the Mediterranean’, where indulgence and relaxation inspire the mood. Classic labels of Italian bitter apéritifs were big inspirations.